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Rave Reviews - DJ Profiles

DJ SS

DJ SS, one of the Midlands and the countries top DJ’s established himself as a quality artist at a very young age of 15 as a resident DJ at a top Leicester club playing house music to the adoring crowd. Now, not only is a master DJ, but he is half of the outstanding Formation Records group and all at the meagre age of 22. So lets find out how he did it all and what he has planned for the future.

So what’s your real name?

Leroy and you don’t need to know the other half.

When did you first start DJing?

Well I’ve been DJing since the age of 14. I went out and brought my first mixer and decks and then formed my own crew called Formation 5 where we played at various school gigs.

So how and when did you first get your first real break?

I got my first break through hard work and lots of practising. The big break then came when we (Formation) did our own parties around Leicester called Total Kaos. The first large event I done was Nemisis which was about 3 years ago.

What made you want to get into DJing initially?

I’ve always been into music and dancing. I used to be a dancer especially Break dancing some years ago. I was into music very strongly and I wanted to keep in the music scene. So I just got into the DJing side of things.

Who did/do you look upon as your role model?

I have two role models who I look at and respect. They are Groove Rider and Carl Cox.

Which DJ’s do you rate at the moment?

Groove Rider for music, Carl Cox the No 1 mixer, Ratty for his mixing technic, Top Buzz for the deep underground stuff, Kenny Ken, Mickey Finn, Slipmatt, Jumpin Jack Frost, SY, Mastersafe, LTJ Bukem and Ray Keith.

Do you do most of your work in the Midlands now?

No, it’s all over the country.

Travelling around the country, what do you think of rave events at the moment?

I definitely think it’s going down hill, the atmosphere is not there anymore. Too many of the DJ’s are trying to play the most exclusive tracks which the public cannot relate to. All the DJ’s are drawing exclusive dub plates and the crowd think “what’s this”? This therefore does not create the same buzz as would a well known tune. It’s getting too competitive. Too many DJ’s are just out to impress rather than entertain the people.

So do you think this is why you’ve been successful as a DJ?

Yes, as well as my mixing style.

What are your aims for the future as a DJ?

I’ve gone as far as I want to with hardcore other than perhaps play down in London more often. But saying that the Midlands are where it is happening or so I believe. Now I’m getting into a bit of house music, deep, deep grooves and more basslines because I like this type of music and also it was what I first played as a DJ. I will still play my hardcore as well as house, as music is music to me and I think any good DJ should have that attitude. A DJ should not dislike something because it’s different.

So then, what other types of music do you like?

I love Rap, Swing Beat and lots of other types. I could even sit down and watch the Chart Show to see what’s happening out there.

What do you think of the music being put out there at the moment on the rave scene?

Most of the production now on the hard dance scene is basically shit. Everyone’s using the same breaks, everyone’s thinking I’ll make a rave track and make a few grand out of it. People just look at the money, they don’t look at the music and don’t put any feeling into it. They are all trying the one hit wonder. Also did you know there’s an average of 200 tracks getting released every week which is ridiculous. Out of that 200, only about 10 are good.

What direction can you see the music going in?

It’s going to have to slow down, the music is just too fast. I can’t see the hard dance stuff dying out as it attracts too much attention. A lot of people are getting into the progressive bollocks, but I’m into the breakbeat stuff myself. The progression scene now is the old hardcore lot, the music is the same, but a slower tempo.

So, your record label, Formation Records, when was it formed?

Me and my partner Edris formed it in December 1991.

How many records have you produced on the label?

16 releases have been done.

What’s been the most successful record to date?

Probably Win For Reasons Remixes.

Do you make the records yourself?

No, I produce the records, they are made my other artists. Basically the artist comes into the studio.

So what do you do as the producer?

People have got the wrong interpretation about producing. The producer (me), is the guy who sits down at the computer and like an engineer puts all the ideas from the artist together. So the artists are the writers and we, Formation, are the producers. We also do all the remixing, sometimes in conjunction with other people such as Tango, Mickey Finn, Jumpin Jack Frost and hopefully Groove Rider and Carl Cox is the future.

So tell us more about Formation Records?

Formation was initially started when I done a white label. I went out on the road and sold the record myself. I got a good response back so I set up the label with my partner Edris Hassam. Just to set the record straight the label is called Formation Records NOT Formation 5 Records. From the first record, I then did a remix followed by the Impact EP. Then we started signing on people like EQ who’s an engineer. I then signed up Mega Drive Crew, followed by Oasis, Tango, Brainstorm and Mastersafe. We done everything properly with the label, i.e. we spent money on the covers, massive mailouts, etc. We wanted to do it the right way. We didn’t want just to put out white labels and do it cheap, and that’s why we are now respected. Formation wants to make music and still stay underground. Now we are expanding and have just opened our own distribution company called Formation Distribution. In addition to this we are staring new label’s including the F Project for the artists who we felt were now quite good enough for Formation Records. Before Xmas we will also be setting up a house music label so watch out Flying and that. Finally, Ruff Justice is our fourth label. By 1993 we intend on having all these labels up and totally running. One step further for us, is the very recent completion of our own recording studio exclusively for the use of all our artists to try and create different sounds for a new time and new era. Finally, tracks to watch out for coming out very shortly include my own EP’s Break Beat Pressure EP1 & 2 which has taken me a year to put together. I’ve also done a track called Little Bit of Respect where I say all the DJ’s names on the track who have made the scene what it is today. At the end of the day, the thing to note is we will never sell out.

You sound like a very busy person SS, so what do you do to relax?

I don’t really have any time to relax, no rest for the wicked. The only things that I do outside music is Karate, Kick Boxing and I’ve just started playing football again.

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